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A review on customer segmentation methods for personalized customer targeting in e-commerce use cases
Alves Gomes, Miguel; Meisen, Tobias - In: Information systems and e-business management : ISeB 21 (2023) 3, pp. 527-570
Persistent link: https://www.econbiz.de/10014420611
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Grundlagenschrift
Goebel, Peter H. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003483148
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Transparenz in Kreditmärkten : Auskunfteien und Datenschutz vor dem Hintergrund asymmetrischer Information
Picot, Arnold; Theurl, Theresia; Dammer, Arne; … - 2007
Persistent link: https://www.econbiz.de/10003586436
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Zahlungskartenimplementierung - eine datenschutzbezogene Aufgabe
Klein, Stephan - 1995
Persistent link: https://www.econbiz.de/10000925454
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Retailer-customers relationships in the onlline setting : an empirical investigation to overcome privacy concerns and improve information sharing
Castaldo, Sandro; Grosso, Monica - In: Handbook of research on retailer-consumer relationship …, (pp. 404-425). 2014
Persistent link: https://www.econbiz.de/10010380110
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Customer-base analysis using repeated cross-sectional summary (RCSS) data
Jerath, Kinshuk; Fader, Peter; Harfie, Bruce G. S. - In: European journal of operational research : EJOR 249 (2016) 1, pp. 340-350
Persistent link: https://www.econbiz.de/10011435863
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Der "gläserne Kunde" als Leitidee eines Marketing in Verantwortung?
Kreutzer, Ralf T. - In: Management mit Vision und Verantwortung : eine …, (pp. 549-572). 2004
Persistent link: https://www.econbiz.de/10002606147
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RFID-based tracking of shopping behaviour at the point of sale : possibilities and limitations
Silberer, Günter; Friedemann, Stefan - In: European retail research 25 (2011) 1, pp. 27-45
Persistent link: https://www.econbiz.de/10009154103
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Bankmarketing versus Datenschutz? : Neukundenakquise und Customer Relationship Management im Lichte des Datenschutzes
Hoppmann, Carsten; Scholz, Mathias - In: Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht (2009) 3, pp. 131-137
Persistent link: https://www.econbiz.de/10003809123