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Marketing management : a strategic decision-making approach
Mullins, John W.
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Walker, Orville C.
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2008
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6. ed.
Persistent link: https://www.econbiz.de/10003344579
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Marketing management : a strategic, decision-making approach
Boyd, Harper W.
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contributor
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2002
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4. ed.
Persistent link: https://www.econbiz.de/10001552043
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