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Decision
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Optimal market intelligence strategy when management attention is scarce
Christen, Markus
;
Boulding, William
;
Staelin, Richard
- In:
Management science : journal of the Institute for …
55
(
2009
)
4
,
pp. 526-538
Persistent link: https://www.econbiz.de/10003859203
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2
Optimal admission and scholarship decisions : choosing customized marketing offers to attract a desirable mix of customers
Belloni, Alexandre
;
Lovett, Mitchell J.
;
Boulding, William
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
4
,
pp. 621-636
Persistent link: https://www.econbiz.de/10009614325
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3
Effects of quality and quantity of information on decision effectiveness
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
2
,
pp. 200-213
Persistent link: https://www.econbiz.de/10001068367
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4
Do we really need to change the decision maker? : counterintuitive escalation of commitment results in real options contexts
Boulding, William
;
Guha, Abhijit
;
Staelin, Richard
- In:
Management science : journal of the Institute for …
63
(
2017
)
10
,
pp. 3459-3472
Persistent link: https://www.econbiz.de/10011760513
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