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Developing persuasive systems for marketing : the interplay of persuasion techniques, customer traits and persuasive message design
Braca, Annye; Dondio, Pierpaolo - In: Italian journal of marketing : ITJM 2023 (2023) 3, pp. 369-412
Persistent link: https://www.econbiz.de/10014330979
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How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone; Werksman, Noah; Platt, Michael L.; … - In: Psychology & marketing 40 (2023) 4, pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
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Measuring reflective cognitive capacity : a methodological recommendation for accounting research of feedback effects
Viator, Ralph E.; Bagley, Penelope L.; Barnes, Beau Grant; … - In: Behavioral research in accounting 26 (2014) 2, pp. 131-160
Persistent link: https://www.econbiz.de/10010480064
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Auditor judgment and decision-making in big data environment : a proposed research framework
Adli Hamdam; Ruzita Jusoh; Yazkhiruni Yahya; Azlina … - In: Accounting research journal 35 (2022) 1, pp. 55-70
Persistent link: https://www.econbiz.de/10012886446
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Market orientation in the mental models of decision makers : two cross-border value chains
Grunert, Klaus G.; Trondsen, Torbjørn; Campos, Emilio … - In: International marketing review 27 (2010) 1, pp. 7-27
Persistent link: https://www.econbiz.de/10003949168
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Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew; Kushwaha, Tarun; Kumar, V. - In: Journal of marketing 79 (2015) 1, pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
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Understanding the Role of Adstock in Advertising Decisions
Gijsenberg, Maarten J. - 2012
Adstock plays a central role in advertising research. Adstock, or goodwill, is the cumulative value of a brand …'s advertising at a given point in time. A critical assumption in many advertising models is that managers take Adstock into account … when making their advertising decisions. However, there is little empirical evidence to support this basic premise …
Persistent link: https://www.econbiz.de/10013114323
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Effects of inbound marketing communications on HEIs' brand equity : the mediating role of the student's decision-making process. An exploratory research
Royo-Vela, Marcelo; Hünermund, Ute - In: Journal of marketing for higher education 26 (2016) 2, pp. 143-167
Persistent link: https://www.econbiz.de/10011618645
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The influence of marketing communication on perception and decision-making process of service users
Janjić, Ljubica; Dašić, Toma - In: Bizinfo (Blace) : časopis iz oblasti ekonomije … 14 (2023) 2, pp. 57-66
Persistent link: https://www.econbiz.de/10014635155
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Decision making and uncertainty : the role of heuristics and experience in assessing a politically hazardous environment
Maitland, Elizabeth; Sammartino, André - In: Strategic management journal 36 (2015) 10, pp. 1554-1578
Persistent link: https://www.econbiz.de/10011399266