The present study aims to identify the demographic variables that influence rural customers' decision-making rules in … study. The regression model enables the marketers to identify the key demographic variables which affect the decision …-making rules used by rural people. The study concludes that consumers' decision-making rules are influenced by rural consumer …

This paper explores the consumer decision making styles of Indian teenagers studying in Central Board of Secondary …. The consumer style inventory adapted from Sproles and Kendall's (1986) study was used to measure the consumer decision … and linear regression. The results indicated that eight consumer decision making styles (Brand Consciousness, Novelty …

is an attempt to understand the decision-making style of young Indian consumers (specifically of North-East India) and … college-going youth from North-East India. The consumer decision-making styles were identified with the help of a structured …The consumer decision-making process is a complex phenomenon. The decision to purchase goods and services is influenced …