Children's influence in family buying process in India
Year of publication: |
2012
|
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Authors: | Chaudhary, Monica ; Gupta, Aayushi |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 13.2012, 2, p. 161-175
|
Subject: | Kinder | Children | Konsumentenverhalten | Consumer behaviour | Familie | Family | Entscheidung | Decision | Indien | India |
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