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Emotional and cognitive reactions to marketing stimuli : mechanisms underlying judgements and decision making in behavioral and consumer neuroscience
Drugău-Constantin, Andreea - In: Economics, management and financial markets 13 (2018) 4, pp. 45-50
Persistent link: https://www.econbiz.de/10012028182
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Decision Making : Tourism and Hospitality Game
Brozik, Dallas; Zapalska, Alina - 2005
The Competition Game creates an environment in which individual teams must make decisions based on possibly imperfect information and with conflicting goals. The game consists of several independent rounds that may be conducted separately or in series. This gives the instructor the flexibility...
Persistent link: https://www.econbiz.de/10014066353
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Neuromarketing : ethical implications of its use and potential misuse
Stanton, Steven J.; Sinnott-Armstrong, Walter; Huettel, … - In: Journal of business ethics : JOBE 144 (2017) 4, pp. 799-811
Persistent link: https://www.econbiz.de/10011757590
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From general to specific : understanding individual characteristics and their relationship with neural recordings during media consumption
Randolph, Adriane B.; Burkhalter, Janée N. - In: International journal of business intelligence research … 7 (2016) 2, pp. 32-49
Persistent link: https://www.econbiz.de/10011645769
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Neuroeconomics
Reuter, Martin (ed.); Montag, Christian (ed.) - 2016
Persistent link: https://www.econbiz.de/10010220240
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Decision-making : from neuroscience to neuroeconomics : an overview
Serra, Daniel - In: Theory and decision : an international journal for … 91 (2021) 1, pp. 1-80
Persistent link: https://www.econbiz.de/10012589741
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A history of theories of decision-making and technologies for observation in the service of marketing
Penrod, Joshua M. - In: Journal of historical research in marketing 15 (2023) 1, pp. 52-75
Persistent link: https://www.econbiz.de/10014315015
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Cognitive neuroscience perspectives on food decision-making : a brief introduction
Lepping, Rebecca J.; Papa, Vlad B.; Martin, Laura E. - In: Journal of agricultural & food industrial organization 13 (2015) 1, pp. 5-14
Persistent link: https://www.econbiz.de/10011415774
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Understanding the exploration-exploitation dilemma : an fMRI study of attention control and decision-making performance
Laureiro Martínez, Daniella; Brusoni, Stefano; … - In: Strategic management journal 36 (2015) 3, pp. 319-338
Persistent link: https://www.econbiz.de/10010531100
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Cognitive neuroscience tools in economic experiments investigating the decision making process
Borawska, Anna - In: Folia oeconomica Stetinensia : FOS 17 (2017) 1, pp. 159-169
Persistent link: https://www.econbiz.de/10011780382