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The shopping momentum effect
Dhar, Ravi; Huber, Joel; Khan, Uzma - In: Journal of marketing research : JMR 44 (2007) 3, pp. 370-378
Persistent link: https://www.econbiz.de/10003547561
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Introduction to the special issue bridging behavioral decision theory and social psychology
Huber, Joel; Payne, John - In: Journal of consumer psychology : JCP : the official … 21 (2011) 4, pp. 373-375
Persistent link: https://www.econbiz.de/10009384697
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Special Issue: Application of behavioral decision theory
Huber, Joel (contributor) - 2011
Persistent link: https://www.econbiz.de/10009384888