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assistshort and long-term marketing decisions. The economical basis of the model is thecombinative use of two market institutions …
Persistent link: https://www.econbiz.de/10009442743
illegal. One alternative worth considering is exporting fresh grapefruits to the EU. This marketing opportunity comes about as … the demand for the fruit in the EU could create a marketing opportunities for countries such as Jamaica. The paper … discusses the state of the Florida citrus industry with particular reference to grapefruits and the marketing prospects for …
Persistent link: https://www.econbiz.de/10009443325
of CauserelatedMarketing (CrM) campaigns in Germany. CrM is an increasingly applied marketing tool, where productpurchase …
Persistent link: https://www.econbiz.de/10009443761
marketing actions. It is very important to understand whyconsumers make elections of fresh fruits in order to increase their …
Persistent link: https://www.econbiz.de/10009443762
The volatility of agricultural markets has increased remarkably in recent years. In spite of this, the way in whichsupply chain actors perceive market volatility has only rarely been analyzed. This paper seeks to close thisresearch gap by presenting empirical findings about how the volatility of...
Persistent link: https://www.econbiz.de/10009443763
Research on organizational and inter‐organizational trust has become an important field in management andmarketing literature, as it is perceived as a pivotal aspect of business transactions. However, clarifications arestill needed on the issue of whom we trust; is the person whom we are...
Persistent link: https://www.econbiz.de/10009443764
internal (technical and allocative) and boundary (marketing) sources. This decomposition allows us to evaluate the channels … because they can secure more favorable prices (higher marketing efficiency) and execute production plans accordingly (higher …
Persistent link: https://www.econbiz.de/10009443791
The threshold autoregressive (TAR) model by Enders and Granger (1998) and Enders and Siklos (2001) is a popular econometric model that estimates asymmetric price transmission (APT) with non-stationary time series data. However, empirical studies have not considered much the arbitrariness of...
Persistent link: https://www.econbiz.de/10009444306
marketing channels.The impacts of these changes in the organic soymilk industry could be significant for the distribution of …
Persistent link: https://www.econbiz.de/10009444332
Recent increases in the price of crude oil have led to a rise in the prominence of corn-based ethanol as an alternative source of energy. As a result linkages have been established between commodity and energy prices. The aim of this study is to determine if soybeans, corn, wheat, oil, and...
Persistent link: https://www.econbiz.de/10009444334