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Mapping social media engagement in the food supply chain

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Do business-friendly regulations foster corporate social performance? : evidence from 20 emerging market countries

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Whose voice is heard? : the influence of user-generated versus company-generated content on consumer scepticism towards CSR

Dunn, Katherine; Harness, David - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 9/10, pp. 886-915

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Ideologies of corporate responsibility : from neoliberalism to "varieties of liberalism"

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Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence

Anning-Dorson, Thomas (ed.); Hinson, Robert (ed.); … - 2022

1. Traditional and Contemporary Notions of Marketing Communications -- 2. Power Shift: Analyzing the Changing Role of Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4. Communicating Corporate Social Responsibility Initiatives: A...