The freedom to make more rules -- Free markets in theory; intensive managerial control in practice -- The Macro: Sell out and pull out -- The Meso: Mistrust and monitor -- The Micro: Audit and cash in -- How governments missed this -- A retreat into rules.

The freedom to make more rules -- Free markets in theory; intensive managerial control in practice -- The Macro: Sell out and pull out -- The Meso: Mistrust and monitor -- The Micro: Audit and cash in -- How governments missed this -- A retreat into rules.

1. Traditional and Contemporary Notions of Marketing Communications -- 2. Power Shift: Analyzing the Changing Role of Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4. Communicating Corporate Social Responsibility Initiatives: A...