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Predicting consumer behavior based on country of origin (COO) : a case study of Lebanese consumers
Ahmed, Zafar U.; Zbib, Imad J.; Sikander, Arif; Farhat, … - In: EuroMed journal of business 5 (2010) 1, pp. 37-56
Persistent link: https://www.econbiz.de/10003984618
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Selection criteria of Lebanese consumers in the global snack food industry : country of origin perceptions
Zbib, Imad J.; Wooldridge, Barbara R.; Ahmed, Zafar U.; … - In: The journal of consumer marketing 27 (2010) 2/3, pp. 139-156
Persistent link: https://www.econbiz.de/10003987436
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Purchase of global shampoo brands and the impact of country of origin on Lebanese consumers
Zbib, Imad J.; Wooldridge, Barbara R.; Ahmed, Zafar U.; … - In: The journal of product & brand management 19 (2010) 4, pp. 261-275
Persistent link: https://www.econbiz.de/10008658573
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To purchase or not to purchase US products : role of religiosity, animosity, and ethno-centrism among Malaysian consumers
Ahmed, Zafar U.; Rosdin Anang; Md. Nor Othman; … - In: The journal of services marketing 27 (2013) 7, pp. 551-563
Persistent link: https://www.econbiz.de/10010231173
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Does country of brand origin (COBO) matter for the Lebanese consumers?
Ahmed, Zafar U.; Zbib, Imad J.; Sikander, Arif; … - In: EuroMed journal of business 7 (2012) 2, pp. 108-128
Persistent link: https://www.econbiz.de/10009580888