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Destination image differences between first-time and return visitors : an exploratory study on the city of Rome
Giraldi, Angelo; Cesareo, Ludvica - In: Tourism and hospitality research : the surrey quarterly … 14 (2014) 4, pp. 197-205
Persistent link: https://www.econbiz.de/10010428092
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Customer-based brand equity for a tourism destination : the case of Croatia
Cervova, Lenka; Vávrová, Jitka Němečková - In: Economies : open access journal 9 (2021) 4, pp. 1-12
Tourism has been negatively impacted by the global COVID-19 pandemic, making it even more important for tourist destinations to focus on their brand equity from the perspective of their customers-visitors. The aim of this paper is therefore to verify and modify the model of customer-based brand...
Persistent link: https://www.econbiz.de/10012799979
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Host-guest relations and destination image : compensatory effects, impression management, and implications for tourism recovery
Tung, Vincent Wing Sun; Tse, Serene Wai Tsz; Chan, Dave … - In: Journal of travel and tourism marketing 38 (2021) 8, pp. 833-844
Persistent link: https://www.econbiz.de/10012649892
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The impact of memorable tourism experiences on loyalty behaviors : the mediating effects of destination image and satisfaction
Kim, Jong-Hyeong - In: Journal of travel research : a quarterly publication of … 57 (2018) 7, pp. 856-870
Persistent link: https://www.econbiz.de/10011927190
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The many faces of Macau : a correspondence analysis of the images communicated by online tourism information sources in English and Chinese
Tang, Liang; Choi, Soojin; Morrison, Alastair M.; … - In: Journal of vacation marketing : an international journal 15 (2009) 1, pp. 79-94
Persistent link: https://www.econbiz.de/10003824381
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"Urlaub in Österreich" : die subtile und gekonnte Weiterentwicklung einer Marke
Tockner, Ariane - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 55 (2009) 3, pp. 36-42
Persistent link: https://www.econbiz.de/10003880936
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Consumer-based brand equity for Australia as a long-haul tourism destination in an emerging market
Pike, Steven; Bianchi, Constanza; Kerr, Gayle; Patti, … - In: International marketing review 27 (2010) 4, pp. 434-449
Persistent link: https://www.econbiz.de/10008696653
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Visual rhetoric and ethics in marketing of destinations
Campelo, Adriana; Aitken, Robert; Gnoth, Juergen - In: Journal of travel research : a quarterly publication of … 50 (2010/11) 1, pp. 3-14
Persistent link: https://www.econbiz.de/10008857498
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Destination image as quantified media messages : the effect of news on tourism demand
Stepchenkova, Svetlana; Eales, James S. - In: Journal of travel research : a quarterly publication of … 50 (2010/11) 2, pp. 198-212
Persistent link: https://www.econbiz.de/10008904592
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Image and perceived risk : a study of Uganda and its official tourism website
Lepp, Andrew; Gibson, Heather J.; Lane, Charles - In: Tourism management : research, policies, practice 32 (2011) 3, pp. 675-684
Persistent link: https://www.econbiz.de/10008907708