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Further clarification on how perceived brand origin affects brand attitude : a reply to Samiee and Usunier
Magnusson, Peter; Westjohn, Stanford A.; Zdravkovic, Srdan - In: International marketing review 28 (2011) 5, pp. 497-507
Persistent link: https://www.econbiz.de/10009305310
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"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter; Westjohn, Stanford A.; Zdravkovic, Srdan - In: International marketing review 28 (2011) 5, pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
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The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter; Krishnan, Vijaykumar; Westjohn, … - In: Journal of international marketing 22 (2014) 1, pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
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Vicarious animosity : taking sides on provocative issues
Zdravkovic, Srdan; Magnusson, Peter; Miocevic, Dario; … - In: Journal of business research : JBR 124 (2021), pp. 77-85
Persistent link: https://www.econbiz.de/10012493838
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A longitudinal analysis of country image and brand origin effects
Magnusson, Peter; Zdravkovic, Srdan; Westjohn, Stanford A. - In: International marketing review 39 (2022) 4, pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
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Does the value of global brands apply to both foreign and domestic-based global brands?
Westjohn, Stanford A.; Magnusson, Peter; Zhou, Joyce X. - In: Entrepreneurship in international marketing, (pp. 267-286). 2015
Persistent link: https://www.econbiz.de/10010493026
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Beyond country image favorability : how brand positioning via country personality stereotypes enhances brand evaluations
Magnusson, Peter; Westjohn, Stanford A.; Sirianni, Nancy J. - In: Journal of international business studies : JIBS ; an … 50 (2019) 3, pp. 318-338
Persistent link: https://www.econbiz.de/10012006998
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Does country-of-origin matter to generation Y
Zdravkovic, Srdan - In: Young consumers : insight and ideas for responsible … 14 (2013) 1, pp. 89-102
Persistent link: https://www.econbiz.de/10009742857
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Beyond anger : a deeper look at consumer animosity
Harmeling, Colleen M.; Magnusson, Peter; Singh, Nitish - In: Journal of international business studies : JIBS ; an … 46 (2015) 6, pp. 676-693
Persistent link: https://www.econbiz.de/10011312647