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Modeling the effects of an international crisis on brand equity
Maher, Amro A. - In: Journal of global marketing 27 (2014) 2, pp. 74-84
Persistent link: https://www.econbiz.de/10010380440
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Animosity, subjective norms, and anticipated emotions during an international crisis
Maher, Amro A.; Mady, Sarah - In: International marketing review 27 (2010) 6, pp. 630-651
Persistent link: https://www.econbiz.de/10008778775
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International consumer admiration and the persistence of animosity
Maher, Amro A.; Clark, Paul; Maher, Ahmed - In: The journal of consumer marketing 27 (2010) 5, pp. 414-424
Persistent link: https://www.econbiz.de/10008651280
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The affective and cognitive components of country image : perceptions of American products in Kuweit
Maher, Amro A.; Carter, Larry L. - In: International marketing review 28 (2011) 6, pp. 559-580
Persistent link: https://www.econbiz.de/10009390036
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The effect of the moral failure of a foreign brand on competing brands
Maher, Amro A.; Singhapakdi, Anusorn - In: European journal of marketing : EJM 51 (2017) 5/6, pp. 903-922
Persistent link: https://www.econbiz.de/10011708562