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~subject:"Designation of origin"
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Designation of origin
Brand management
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Markenführung
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Consumer behaviour
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Place marketing
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Standortmarketing
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ASEAN countries
3
ASEAN-Staaten
3
Brand image
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Firmenimage
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Konsumentenverhalten
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South East Asia
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Brand elements
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Brand identity
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City marketing
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Corporate culture
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Corporate identity
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Corporate image
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Country of origin
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Globalization
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Herkunftsbezeichnung
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Higher education institution
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Hochschule
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Identification
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Image
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Integrated marketing communications
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Markenartikel
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Markenpolitik
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Marketing
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Marketing management
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Marketingmanagement
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Nation state
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Nationalstaat
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Dinnie, Keith
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Ghazali Musa
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Melewar, T. C.
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International marketing review
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ECONIS (ZBW)
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Nation branding and integrated marketing communications : an ASEAN perspective
Dinnie, Keith
;
Melewar, T. C.
;
Seidenfuss, Kai-Uwe
; …
- In:
International marketing review
27
(
2010
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10008696655
Saved in:
2
International perspectives on nation branding
Dinnie, Keith
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008696657
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