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~subject:"Designation of origin"
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Designation of origin
Consumer behaviour
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Konsumentenverhalten
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USA
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United States
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Brand image
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Markenimage
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Automotive market
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Beziehungsmarketing
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Brand
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Brand management
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China
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China consumers
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Consumer online review
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Cultural difference
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Cultural identity
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Herkunftsbezeichnung
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Internet marketing
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Kfz-Markt
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Kulturelle Identität
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Markenartikel
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Markenführung
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Market share
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Marketing
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Marktanteil
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Mobile communications
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Mobile phone
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Mobilkommunikation
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Mobiltelefon
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National culture
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Nationalkultur
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Online retailing
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Online-Handel
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Online-Marketing
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Preiselastizität
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Preismanagement
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Price elasticity
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Pricing strategy
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Private consumption
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Privater Konsum
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Chung, Jay Young
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Kim, Chung Koo
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International marketing ; Vol. 2
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ECONIS (ZBW)
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Brand popularity, country image and market share : an empirical study
Kim, Chung Koo
;
Chung, Jay Young
-
2008
Persistent link: https://www.econbiz.de/10003656235
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