Brand popularity and country image in global competition: managerial implications
Year of publication: |
1995
|
---|---|
Authors: | Koo Kim, Chung |
Published in: |
Journal of Product & Brand Management. - MCB UP Ltd, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 4.1995, 5, p. 21-33
|
Publisher: |
MCB UP Ltd |
Subject: | Brand loyalty | Country of origin | Global marketing | Market share | Motor industry | North America |
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