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The long tail of destination image and online marketing
Pan, Bing; Li, Xiang - In: Annals of tourism research : ATR ; a social sciences journal 38 (2011) 1, pp. 132-152
Persistent link: https://www.econbiz.de/10009535364
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Long tail and destination management : the impact of market’s diversification on competitiviness in touristic services : the case of Garda Lake
Pilotti, Luciano; Tedeschi-Toschi, Alessandra; Apa, Roberta - 2011
Persistent link: https://www.econbiz.de/10011759292
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The craft beverage tourism research agenda : recommendations to move forward
Arroyo, Claudia Gil; Knollenberg, Whitney; Barbieri, Carla - In: Annals of tourism research empirical insights 5 (2024) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10014512002
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The invention of a Danish well-being tourism region : strategy, substance, structure, and symbolic action
Hjalager, Anne-Mette - In: Tourism planning & development 8 (2011) 1, pp. 51-67
Persistent link: https://www.econbiz.de/10009238203
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On-line destination branding : an investigation into the divergence between brand goals and on-line implementation
Blumrodt, Jens; Palmer, Adrian - In: The journal of applied business research 30 (2014) 6, pp. 1597-1604
Persistent link: https://www.econbiz.de/10010470486
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#StayHome today so we can #TravelTomorrow : tourism destinations' digital marketing strategies during the Covid-19 pandemic
Ketter, Eran; Avraham, Eli - In: Journal of travel and tourism marketing 38 (2021) 8, pp. 819-832
Persistent link: https://www.econbiz.de/10012649891
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Emerging rural tourism in China's current tourism industry and tourist behaviors : the case of Anji County
Chi, Xiaoting; Han, Heesup - In: Journal of travel and tourism marketing 38 (2021) 1, pp. 58-74
Persistent link: https://www.econbiz.de/10012440371
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The utilization of social media marketing in destination management organizations
Bosio, Birgit; Haselwanter, Stefanie; Ceipek, Michael - In: New business models and institutional entrepreneurs : …, (pp. 249-268). 2018
The emerging use of social media fundamentally changes the communication and interaction of societies and organizations. The use of social media revolutionizes the way organizations market their products and interact with their customers. Social media acts as an agent of change within the...
Persistent link: https://www.econbiz.de/10011941220
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Share the gaze : representation of destination image on the Chinese social platform WeChat Moments
Zhao, Zhao; Zhu, Minmin; Hao, Xiaofei - In: Journal of travel and tourism marketing 35 (2018) 6, pp. 726-739
Persistent link: https://www.econbiz.de/10011918080
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Tourist behavior analysis in gaming destinations based on venue check-in data
Luo, Jian Ming; Vu, Huy Quan; Li, Gang; Law, Chun Hung … - In: Journal of travel and tourism marketing 36 (2019) 1, pp. 107-118
Persistent link: https://www.econbiz.de/10012179371