The paper points out the importance of evaluating the image of a destination. The author clearly emphasises the role of identity in management branding and treats the process of image evaluation as a self-analysis process leading towards building a strong destination brand. This process is even...

This paper investigates the concept of customer-based brand equity for a tourism destination, which has been introduced to tourism literature only few years ago. Specifically, it investigates, whether the differences between the renewal and repeat tourists exist in their evaluation of tourism...

This study uses a structural equation modeling technique to verify a theoretically proposed model of a customer's evaluation of a tourism destination brand. We therefore employed a measure of the customer-based brand equity of a tourism destination and tested it on the case of Austria from the...

This paper explores the demand-side perspective on tourism destination phenomenon and investigates whether more comprehensive measure for its evaluation could be applied to the destination brand. Unlike many previous studies dealing mostly with a tourism destination image concept, the approach...

This study utilized enabling internet and computerized content analysis technologies to measure destination image from a phenomenographic post-positivist perspective. In an online survey, respondents were asked to describe their image of one of seven case study destinations that they had never...