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~subject:"Deutschland"
~subject:"Internet marketing"
~subject:"Markenimage"
~subject:"Marketing management"
~subject:"Ökonometrisches Modell"
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Deutschland
Internet marketing
Markenimage
Marketing management
Ökonometrisches Modell
Werbung
11,298
Advertising
11,275
Werbewirkung
3,833
Advertising effects
3,784
Consumer behaviour
3,151
Econometric model
3,042
Konsumentenverhalten
3,040
Theorie
2,724
Theory
2,687
Online-Marketing
1,833
advertising
1,402
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1,314
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1,210
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1,190
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921
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802
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778
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757
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717
households
705
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638
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597
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587
Social web
587
econometric models
552
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502
Preismanagement
501
Brand image
480
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461
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441
Ökonometrie
413
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387
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382
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370
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362
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1,719
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1,653
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4,500
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3,154
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52
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2,712
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1,351
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1,150
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1,143
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569
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422
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288
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55
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28
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26
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19
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19
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12
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12
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1,181
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5
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4
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4
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3
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Heckman, James J.
39
Franses, Philip Hans
27
Acemoglu, Daron
22
Nesheim, Lars
22
Bruhn, Manfred
21
Hendry, David F.
19
Wilbur, Kenneth C.
18
Barnett, William A.
17
Kaiser, Harry M.
17
Caballero, Ricardo J.
16
McAleer, Michael
15
Pelsmacker, Patrick de
15
Esch, Franz-Rudolf
14
Hong, Han
14
Pesaran, M. Hashem
14
Aghion, Philippe
13
Costantini, Mauro
13
Meyer, Bernd
13
Burnside, Craig
12
Ekeland, Ivar
12
Jerath, Kinshuk
12
Schumacher, Christian
12
Brooks, Chris
11
Durlauf, Steven N.
11
Frohn, Joachim
11
Hautsch, Nikolaus
11
Klapper, Daniel
11
Legerstee, Rianne
11
Mills, Terence C.
11
Rozendaal, Esther
11
Taylor, John B.
11
Arbia, Giuseppe
10
Athey, Susan
10
Bonatti, Alessandro
10
Kaiser, Ulrich
10
Klein, Lawrence Robert
10
Kuzin, Vladimir
10
Lütkepohl, Helmut
10
Marcellino, Massimiliano
10
Matzkin, Rosa L.
10
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National Bureau of Economic Research
114
Springer Fachmedien Wiesbaden
15
Axel-Springer-Verlag
10
Edward Elgar Publishing
9
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Forschungsinstitut zur Zukunft der Arbeit
6
University of British Columbia / Finance Division
6
Zentralausschuss der Werbewirtschaft
6
Zentralverband der Deutschen Werbewirtschaft
5
American Marketing Association
4
Center for Economic Research <Tilburg>
4
Centre for Economic Policy Research
4
Conference on Research in Income and Wealth
4
Cornell University / Department of Agricultural Economics
4
Deutschland / Bundeswehr / Universität Hamburg
4
European University Institute / Department of Economics
4
Applied Econometrics Association
3
Centre for Microdata Methods and Practice <London>
3
Conference on Econometric Models of Cyclical Behavior <1969, Cambridge, Mass.>
3
De Gruyter Oldenbourg
3
FernUniversität in Hagen
3
IGI Global
3
International Institute for Applied Systems Analysis
3
National Bureau of Economic Research and the Social Science Research Council Committee on Economic Stability
3
NetLibrary, Inc
3
Peter Lang GmbH
3
Shaker Verlag
3
Zentrum für Europäische Wirtschaftsforschung
3
"Econometrics of Complex Survey Data Theory and Applications" Conference <2017, Ottawa>
2
Axel Springer AG / Marketing Anzeigen
2
Bank of England
2
Conference on Econometric Decision Models <1, 1981, Hagen>
2
Conference on Short Run Econometric Models of the United Kingdom Economy <1969, Southampton>
2
Council for the Development of Economic and Social Research in Africa
2
Deutscher Werberat
2
Deutschland / Statistisches Bundesamt
2
Econometrisch Instituut <Rotterdam>
2
Eric Cuvillier <Firma>
2
European Advertising Academy
2
European System of Central Banks / Working Group on Econometric Modelling
2
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Working paper / National Bureau of Economic Research, Inc.
127
Discussion paper / Centre for Economic Policy Research
116
NBER working paper series
104
International journal of advertising : the review of marketing communications
98
NBER Working Paper
91
Journal of marketing communications
71
Journal of business research : JBR
65
SpringerLink / Bücher
59
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
Europäische Hochschulschriften / 5
47
International journal of advertising : the quarterly review of marketing communications
47
International journal of internet marketing and advertising : IJIMA
46
Journal of advertising research
44
Journal of promotion management : innovations in planning and applied research
39
Journal of promotion management : JPM
32
Lecture notes in economics and mathematical systems : LNEMS
30
Contributions to economic analysis
28
Management science : journal of the Institute for Operations Research and the Management Sciences
28
Journal of econometrics
27
IMF working papers
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of retailing and consumer services
25
CESifo working papers
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Schriften zur angewandten Ökonometrie
23
Discussion paper
22
Journal of applied econometrics
22
Journal of marketing research : JMR
22
Psychology & marketing
22
European journal of marketing : EJM
20
Working paper
20
Applied economics
19
Journal of advertising : official publication of the American Academy of Advertising
19
Discussion paper / Tinbergen Institute
18
Discussion paper series / IZA
18
European journal of operational research : EJOR
18
Advanced studies in theoretical and applied econometrics : ASTA
17
Journal of marketing
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Econometric theory
15
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Source
All
ECONIS (ZBW)
7,189
USB Cologne (EcoSocSci)
488
Other ZBW resources
12
EconStor
9
RePEc
6
USB Cologne (business full texts)
1
BASE
1
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Showing
1
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10
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7,706
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date (oldest first)
1
Targeted
advertising
in the breakfast ceral industry
Berning, Joshua
;
Rabinowitz, Adam N.
- In:
Journal of agricultural and applied economics : JAEE
49
(
2017
)
3
,
pp. 382-399
Persistent link: https://www.econbiz.de/10011737725
Saved in:
2
Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Wheeler, Alina
-
2006
-
2. ed.
Persistent link: https://www.econbiz.de/10004399191
Saved in:
3
Lovemarks : The future beyond brands
Roberts, Kevin W. S.
(
contributor
)
-
2006
-
1. ed., Saatchi & Saatchi Designer's ed.
Persistent link: https://www.econbiz.de/10004893104
Saved in:
4
Differentiated marketing strategies between strategic groups in Greek food industry
Notta, Ourania
- In:
International journal of computational economics and …
5
(
2015
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10011317313
Saved in:
5
An empirical analysis of the public's attitude toward legal services
advertising
Moser, H. R.
;
Loudon, David
;
Stevens, Robert E.
- In:
Services marketing quarterly
35
(
2014
)
2
,
pp. 105-122
Persistent link: https://www.econbiz.de/10010363989
Saved in:
6
How does the added new online channel impact the supporting
advertising
expenditure?
Pei, Zhi
;
Toombs, Leslie
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
Saved in:
7
The strategic value of cooperative
advertising
in the dual-channel competition
Yan, Ruiliang
;
Pei, Zhi
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
3
,
pp. 118-143
Persistent link: https://www.econbiz.de/10011434017
Saved in:
8
The role of
advertising
in commercial banking
Örs, Evren
-
2006
Persistent link: https://www.econbiz.de/10003284771
Saved in:
9
An analysis of B2B ingredient co-branding relationships
Erevelles, Sunil
;
Stevenson, Thomas H.
;
Srinivasan, Shuba
; …
- In:
Industrial marketing management : the international …
37
(
2008
)
8
,
pp. 940-952
Persistent link: https://www.econbiz.de/10003793438
Saved in:
10
Advertising
tracking
Pai, Seema
;
Siddarth, S.
;
Divakar, Suresh
- In:
The Sage handbook of advertising
,
(pp. 233-246)
.
2007
Persistent link: https://www.econbiz.de/10003570483
Saved in:
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