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Targeted advertising in the breakfast ceral industry
Berning, Joshua; Rabinowitz, Adam N. - In: Journal of agricultural and applied economics : JAEE 49 (2017) 3, pp. 382-399
Persistent link: https://www.econbiz.de/10011737725
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Brand Inertia in U.S. Household Cheese Consumption.
Arnade, Carlos; Gopinath, Munisamy; Pick, Daniel - 2008
utility maximization. ACNielsen Homescan Survey data on U.S. households is used to estimate a dynamic probit model for each of … the top brands for cheddar, shredded, and sliced cheese in four U.S. regions. We find that households have strong brand …
Persistent link: https://www.econbiz.de/10009429467
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Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Wheeler, Alina - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10004399191
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Getting it right the second time : remarketing strategies that have turned failures into successes
Gershman, Michael - 2000
Persistent link: https://www.econbiz.de/10004766070
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Satisfaction guaranteed : the making of the American mass market
Strasser, Susan - 2004 - [Nachdr.]
Persistent link: https://www.econbiz.de/10004800040
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Lovemarks : The future beyond brands
Roberts, Kevin W. S. (contributor) - 2006 - 1. ed., Saatchi & Saatchi Designer's ed.
Persistent link: https://www.econbiz.de/10004893104
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How does the added new online channel impact the supporting advertising expenditure?
Pei, Zhi; Toombs, Leslie; Yan, Ruiliang - In: Journal of retailing and consumer services 21 (2014) 3, pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
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The role of advertising in commercial banking
Örs, Evren - 2006
Persistent link: https://www.econbiz.de/10003284771
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An analysis of B2B ingredient co-branding relationships
Erevelles, Sunil; Stevenson, Thomas H.; Srinivasan, Shuba; … - In: Industrial marketing management : the international … 37 (2008) 8, pp. 940-952
Persistent link: https://www.econbiz.de/10003793438
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Advertising tracking
Pai, Seema; Siddarth, S.; Divakar, Suresh - In: The Sage handbook of advertising, (pp. 233-246). 2007
Persistent link: https://www.econbiz.de/10003570483