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~subject:"Deutschland"
~subject:"Markenimage"
~subject:"Marketingmanagement"
~subject:"Ökonometrisches Modell"
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Deutschland
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Werbung
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10,242
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3,708
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Heckman, James J.
39
Franses, Philip Hans
27
Acemoglu, Daron
22
Nesheim, Lars
22
Bruhn, Manfred
20
Hendry, David F.
19
Barnett, William A.
17
Caballero, Ricardo J.
16
Kaiser, Harry M.
16
McAleer, Michael
15
Pesaran, M. Hashem
15
Esch, Franz-Rudolf
14
Hong, Han
14
Aghion, Philippe
13
Costantini, Mauro
13
Meyer, Bernd
13
Burnside, Craig
12
Ekeland, Ivar
12
Schumacher, Christian
12
Brooks, Chris
11
Durlauf, Steven N.
11
Frohn, Joachim
11
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11
Legerstee, Rianne
11
Mills, Terence C.
11
Taylor, John B.
11
Arbia, Giuseppe
10
Kaiser, Ulrich
10
Klein, Lawrence Robert
10
Kuzin, Vladimir
10
Lütkepohl, Helmut
10
Marcellino, Massimiliano
10
Matzkin, Rosa L.
10
Mohaddes, Kamiar
10
Nickel, Volker
10
Pflaum, Dieter
10
Raissi, Mehdi
10
Tanguiane, Andranick S.
10
Wieland, Volker
10
Barndorff-Nielsen, Ole E.
9
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
12
Axel-Springer-Verlag
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Edward Elgar Publishing
8
RWI - Leibniz-Institut für Wirtschaftsforschung
8
Forschungsinstitut zur Zukunft der Arbeit
6
University of British Columbia / Finance Division
6
Zentralausschuss der Werbewirtschaft
6
Zentralverband der Deutschen Werbewirtschaft
5
Center for Economic Research <Tilburg>
4
Centre for Economic Policy Research
4
Conference on Research in Income and Wealth
4
Cornell University / Department of Agricultural Economics
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Deutschland / Bundeswehr / Universität Hamburg
4
European University Institute / Department of Economics
4
American Marketing Association
3
Applied Econometrics Association
3
Centre for Microdata Methods and Practice <London>
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Conference on Econometric Models of Cyclical Behavior <1969, Cambridge, Mass.>
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De Gruyter Oldenbourg
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FernUniversität in Hagen
3
International Institute for Applied Systems Analysis
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National Bureau of Economic Research and the Social Science Research Council Committee on Economic Stability
3
NetLibrary, Inc
3
Shaker Verlag
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Zentrum für Europäische Wirtschaftsforschung
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"Econometrics of Complex Survey Data Theory and Applications" Conference <2017, Ottawa>
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Axel Springer AG / Marketing Anzeigen
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Bank of England
2
Conference on Econometric Decision Models <1, 1981, Hagen>
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Conference on Short Run Econometric Models of the United Kingdom Economy <1969, Southampton>
2
Council for the Development of Economic and Social Research in Africa
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Deutschland / Statistisches Bundesamt
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Econometrisch Instituut <Rotterdam>
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Eric Cuvillier <Firma>
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European Advertising Academy
2
European System of Central Banks / Working Group on Econometric Modelling
2
European University Institute / Department of Law
2
Fraunhofer-Institut für Systemtechnik und Innovationsforschung
2
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Working paper / National Bureau of Economic Research, Inc.
126
Discussion paper / Centre for Economic Policy Research
115
NBER working paper series
97
NBER Working Paper
87
SpringerLink / Bücher
56
Europäische Hochschulschriften / 5
47
Journal of marketing communications
33
Lecture notes in economics and mathematical systems : LNEMS
30
Contributions to economic analysis
28
Journal of business research : JBR
28
Journal of econometrics
27
IMF working papers
26
Schriften zur angewandten Ökonometrie
23
Discussion paper
22
International journal of advertising : the review of marketing communications
22
Journal of applied econometrics
22
International journal of advertising : the quarterly review of marketing communications
20
Journal of advertising research
20
Working paper
19
Applied economics
18
Discussion paper series / IZA
18
Advanced studies in theoretical and applied econometrics : ASTA
17
Discussion paper / Tinbergen Institute
17
Journal of promotion management : JPM
17
CESifo working papers
15
Econometric theory
15
IHS economics series : working paper
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Mathematical systems in economics
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Reihe Ökonomie
15
Wirtschaftswissenschaftliche Beiträge
15
Journal of advertising : official publication of the American Academy of Advertising
14
The American economic review
14
WIFO working papers
14
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
13
Diskussionsbeiträge / Fachbereich Wirtschaftswissenschaft, FernUniversität in Hagen : Diskussionspapier
13
European journal of marketing : EJM
13
Lecture notes in economics and mathematical systems : operations research, computer science, social science
13
Oxford bulletin of economics and statistics
13
Volkswirtschaftliche Forschung und Entwicklung
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ECONIS (ZBW)
5,596
USB Cologne (EcoSocSci)
490
EconStor
10
USB Cologne (business full texts)
1
BASE
1
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1
Gimme! : the human nature of successful marketing
Hallward, John
-
2007
Persistent link: https://www.econbiz.de/10004879545
Saved in:
2
Lovemarks : The future beyond brands
Roberts, Kevin W. S.
(
contributor
)
-
2006
-
1. ed., Saatchi & Saatchi Designer's ed.
Persistent link: https://www.econbiz.de/10004893104
Saved in:
3
Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Wheeler, Alina
-
2006
-
2. ed.
Persistent link: https://www.econbiz.de/10004399191
Saved in:
4
Differentiated marketing strategies between strategic groups in Greek food industry
Notta, Ourania
- In:
International journal of computational economics and …
5
(
2015
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10011317313
Saved in:
5
An empirical analysis of the public's attitude toward legal services
advertising
Moser, H. R.
;
Loudon, David
;
Stevens, Robert E.
- In:
Services marketing quarterly
35
(
2014
)
2
,
pp. 105-122
Persistent link: https://www.econbiz.de/10010363989
Saved in:
6
How does the added new online channel impact the supporting
advertising
expenditure?
Pei, Zhi
;
Toombs, Leslie
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
Saved in:
7
The strategic value of cooperative
advertising
in the dual-channel competition
Yan, Ruiliang
;
Pei, Zhi
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
3
,
pp. 118-143
Persistent link: https://www.econbiz.de/10011434017
Saved in:
8
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
Jørgensen, Steffen
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000594797
Saved in:
9
An analysis of B2B ingredient co-branding relationships
Erevelles, Sunil
;
Stevenson, Thomas H.
;
Srinivasan, Shuba
; …
- In:
Industrial marketing management : the international …
37
(
2008
)
8
,
pp. 940-952
Persistent link: https://www.econbiz.de/10003793438
Saved in:
10
The role of
advertising
in commercial banking
Örs, Evren
-
2006
Persistent link: https://www.econbiz.de/10003284771
Saved in:
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