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~subject:"Deutschland"
~subject:"Markenimage"
~subject:"Marketingmanagement"
~subject:"Theory"
~subject:"Ökonometrisches Modell"
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Deutschland
Markenimage
Marketingmanagement
Theory
Ökonometrisches Modell
Werbung
11,272
Advertising
10,365
Werbewirkung
3,814
Advertising effects
3,765
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3,042
Konsumentenverhalten
3,024
Consumer behaviour
3,014
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2,719
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1,826
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1,820
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1,386
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812
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773
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772
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755
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700
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700
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637
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596
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579
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579
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552
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500
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500
Brand image
461
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453
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437
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413
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387
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382
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362
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360
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1,290
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1,283
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604
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408
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Heckman, James J.
39
Franses, Philip Hans
29
Kaiser, Harry M.
26
Acemoglu, Daron
22
Bruhn, Manfred
22
Kind, Hans Jarle
22
Nesheim, Lars
22
Hendry, David F.
19
Barnett, William A.
17
Anderson, Simon P.
16
Caballero, Ricardo J.
16
Esch, Franz-Rudolf
15
McAleer, Michael
15
Hong, Han
14
Pesaran, M. Hashem
14
Schlosser, Rainer
14
Sethi, Suresh
14
Zaccour, Georges
14
Aghion, Philippe
13
Bagwell, Kyle
13
Costantini, Mauro
13
Meyer, Bernd
13
Burnside, Craig
12
Ekeland, Ivar
12
Schumacher, Christian
12
Arbia, Giuseppe
11
Brooks, Chris
11
Durlauf, Steven N.
11
Frohn, Joachim
11
Hautsch, Nikolaus
11
Legerstee, Rianne
11
Mills, Terence C.
11
Nilssen, Tore
11
Overgaard, Per Baltzer
11
Peitz, Martin
11
Schaffner, Sandra
11
Taylor, John B.
11
Wilson, Christopher
11
Diehl, Sandra
10
Kaiser, Ulrich
10
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National Bureau of Economic Research
117
Springer Fachmedien Wiesbaden
13
Axel-Springer-Verlag
10
RWI - Leibniz-Institut für Wirtschaftsforschung
10
Edward Elgar Publishing
8
Forschungsinstitut zur Zukunft der Arbeit
6
University of British Columbia / Finance Division
6
Zentralausschuss der Werbewirtschaft
6
Zentralverband der Deutschen Werbewirtschaft
5
Center for Economic Research <Tilburg>
4
Centre for Economic Policy Research
4
Conference on Research in Income and Wealth
4
Cornell University / Department of Agricultural Economics
4
Deutschland / Bundeswehr / Universität Hamburg
4
European University Institute / Department of Economics
4
American Marketing Association
3
Applied Econometrics Association
3
Centre for Microdata Methods and Practice <London>
3
Conference on Econometric Models of Cyclical Behavior <1969, Cambridge, Mass.>
3
De Gruyter Oldenbourg
3
FernUniversität in Hagen
3
International Institute for Applied Systems Analysis
3
National Bureau of Economic Research and the Social Science Research Council Committee on Economic Stability
3
NetLibrary, Inc
3
Shaker Verlag
3
Uni-Taschenbücher GmbH
3
Zentrum für Europäische Wirtschaftsforschung
3
"Econometrics of Complex Survey Data Theory and Applications" Conference <2017, Ottawa>
2
Axel Springer AG / Marketing Anzeigen
2
Bank of England
2
Conference on Econometric Decision Models <1, 1981, Hagen>
2
Conference on Short Run Econometric Models of the United Kingdom Economy <1969, Southampton>
2
Council for the Development of Economic and Social Research in Africa
2
Deutscher Werberat
2
Deutschland / Statistisches Bundesamt
2
Econometrisch Instituut <Rotterdam>
2
Eric Cuvillier <Firma>
2
European Advertising Academy
2
European System of Central Banks / Working Group on Econometric Modelling
2
European University Institute / Department of Law
2
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Working paper / National Bureau of Economic Research, Inc.
135
Discussion paper / Centre for Economic Policy Research
124
NBER working paper series
107
NBER Working Paper
97
SpringerLink / Bücher
59
Europäische Hochschulschriften / 5
49
International journal of industrial organization
37
Journal of marketing communications
37
Journal of business research : JBR
36
Lecture notes in economics and mathematical systems : LNEMS
30
CESifo working papers
29
Contributions to economic analysis
28
International journal of advertising : the review of marketing communications
27
Journal of econometrics
27
IMF working papers
26
Journal of advertising research
26
European journal of operational research : EJOR
25
Working paper
25
Discussion paper
24
Applied economics
23
Journal of applied econometrics
23
Schriften zur angewandten Ökonometrie
23
Discussion paper / Tinbergen Institute
22
International journal of advertising : the quarterly review of marketing communications
22
Management science : journal of the Institute for Operations Research and the Management Sciences
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of advertising : official publication of the American Academy of Advertising
20
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
The American economic review
20
Discussion paper series / IZA
19
Economics letters
19
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
18
Journal of promotion management : JPM
18
Advanced studies in theoretical and applied econometrics : ASTA
17
Economic modelling
16
Wirtschaftswissenschaftliche Beiträge
16
American journal of agricultural economics
15
Discussion paper / Center for Economic Research, Tilburg University
15
Econometric theory
15
European journal of marketing : EJM
15
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Source
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ECONIS (ZBW)
6,830
USB Cologne (EcoSocSci)
490
EconStor
10
BASE
3
USB Cologne (business full texts)
1
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1
Gimme! : the human nature of successful marketing
Hallward, John
-
2007
Persistent link: https://www.econbiz.de/10004879545
Saved in:
2
Lovemarks : The future beyond brands
Roberts, Kevin W. S.
(
contributor
)
-
2006
-
1. ed., Saatchi & Saatchi Designer's ed.
Persistent link: https://www.econbiz.de/10004893104
Saved in:
3
Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Wheeler, Alina
-
2006
-
2. ed.
Persistent link: https://www.econbiz.de/10004399191
Saved in:
4
Differentiated marketing strategies between strategic groups in Greek food industry
Notta, Ourania
- In:
International journal of computational economics and …
5
(
2015
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10011317313
Saved in:
5
An empirical analysis of the public's attitude toward legal services
advertising
Moser, H. R.
;
Loudon, David
;
Stevens, Robert E.
- In:
Services marketing quarterly
35
(
2014
)
2
,
pp. 105-122
Persistent link: https://www.econbiz.de/10010363989
Saved in:
6
How does the added new online channel impact the supporting
advertising
expenditure?
Pei, Zhi
;
Toombs, Leslie
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
Saved in:
7
The strategic value of cooperative
advertising
in the dual-channel competition
Yan, Ruiliang
;
Pei, Zhi
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
3
,
pp. 118-143
Persistent link: https://www.econbiz.de/10011434017
Saved in:
8
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
Jørgensen, Steffen
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000594797
Saved in:
9
An analysis of B2B ingredient co-branding relationships
Erevelles, Sunil
;
Stevenson, Thomas H.
;
Srinivasan, Shuba
; …
- In:
Industrial marketing management : the international …
37
(
2008
)
8
,
pp. 940-952
Persistent link: https://www.econbiz.de/10003793438
Saved in:
10
The role of
advertising
in commercial banking
Örs, Evren
-
2006
Persistent link: https://www.econbiz.de/10003284771
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