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Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
Kroeber-Riel, Werner (honouree) - 1994
Persistent link: https://www.econbiz.de/10000507908
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Marketing research
Aaker, David A. - 1990 - 4. ed
Persistent link: https://www.econbiz.de/10000792522
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Consumer behavior : a strategic approach
Assael, Henry - 2004
Persistent link: https://www.econbiz.de/10001848623
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
Gröppel-Klein, Andrea (ed.); Weinberg, Peter (honouree) - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002141815
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Marketing research
McDaniel, Carl D.; Gates, Roger - 2010 - Eighth edition, international student version
Persistent link: https://www.econbiz.de/10003775410
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
Diamantopoulos, Adamantios (ed.); Wagner, Udo (honouree);  … - 2012
Persistent link: https://www.econbiz.de/10009620589
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Marketing : Grundlagen & Praxis ; [inklusive online- & social media-marketing]
Eckardt, Gordon H.; Hardiman, Marco - 2011 - 2. Aufl
Persistent link: https://www.econbiz.de/10009313765
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Exploring marketing research
Zikmund, William G. - 2003 - 8. ed.
Persistent link: https://www.econbiz.de/10001663421
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Marketing research
Aaker, David A.; Day, George S. - 2007 - 9. ed.
Persistent link: https://www.econbiz.de/10003316482