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Quality expectations, reputation and price
Landon, Stuart; Smith, Constance E. - 1995
Persistent link: https://www.econbiz.de/10000979024
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Quality expectations, reputation, and price
Landon, Stuart; Smith, Constance E. - 2018
Persistent link: https://www.econbiz.de/10011868040
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Oligopolistic competition in price and quality
Dubovik, Andrei; Janssen, Maarten C. W. - 2008
We consider an oligopolistic market where firms compete in price and quality and where consumers are heterogeneous in …-inefficiency of the price/quality offers. But, better price/quality combinations are signalled with lower prices in one type and with …
Persistent link: https://www.econbiz.de/10011376636
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Five-star quality at three-star prices? : opaque booking and hotel service expectations
Huang, Wei-Jue; Chen, Chun-Chu; Lai, Yee Mei - In: Journal of hospitality marketing & management 27 (2018) 7, pp. 833-854
Persistent link: https://www.econbiz.de/10011957272
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Price as a signal of product quality : some experimental evidence
Mastrobuoni, Giovanni; Peracchi, Franco; Tetenov, Aleksey - In: Journal of wine economics 9 (2014) 2, pp. 135-152
Persistent link: https://www.econbiz.de/10010406313
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Better product quality may lead to lower product price
Chenavaz, Régis - In: The B.E. journal of theoretical economics 17 (2017) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10011593847
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"Extendibility of umbrella brands"
Dawar, Niraj - 1993
Persistent link: https://www.econbiz.de/10000869344
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Customer-driven value : evolution and contemporary extensions
Tracy, Daniel L.; Knight, John E. - In: Journal of business and economic perspectives 31 (2005) 1, pp. 181-193
Persistent link: https://www.econbiz.de/10003324696
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Selling when brand image matters
Bühler, Stefan; Halbheer, Daniel - 2010
Persistent link: https://www.econbiz.de/10008668307
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Selling when brand image matters
Bühler, Stefan; Halbheer, Daniel - In: Journal of institutional and theoretical economics : JITE 167 (2011) 1, pp. 102-118
Persistent link: https://www.econbiz.de/10009305552