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Innovation in marketing
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Deutschland
Marketing
17
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13
Großbritannien
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Marketingstrategie
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1993-1997
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Doyle, Peter
2
Corstjens, Marcel
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Shaw, Vivienne
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Wong, Veronica
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European journal of operational research : EJOR
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Journal of global marketing
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ECONIS (ZBW)
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1
Evaluating the profitability of advertising for heavily advertised brands : An empirical study
Corstjens, Marcel
;
Doyle, Peter
- In:
European journal of operational research : EJOR
8
(
1981
)
3
,
pp. 249-255
Persistent link: https://www.econbiz.de/10002036275
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2
Marketing strategies of international competitors in the UK machine tool market
Doyle, Peter
- In:
Journal of global marketing
8
(
1994
)
2
,
pp. 75-96
Persistent link: https://www.econbiz.de/10001178339
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