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Preisbündelung : Formen, Theorie, Messung und Umsetzung

Wübker, Georg - 1998

Persistent link: https://www.econbiz.de/10000647324

Scale economics, market power, and pricing behavior : evidence from German newspaper and magazine publishing

Weigand, Jürgen; Lehmann, Erik - 1998

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Evaluating multidimensional prices in the bundling context

Herrmann, Andreas; Wricke, Martin - In: Optimal bundling : marketing strategies for improving …, (pp. 237-251). 1999

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State aid for newspapers : theories, cases, actions

Murschetz, Paul (ed.) - 2013

Persistent link: https://www.econbiz.de/10010243198

State Aid for Newspapers : Theories, Cases, Actions

Murschetz, Paul - 2013

theory, the book analyses these issues by investigating the power of government subsidies to shape and control newspaper … markets. It brings together experts in these fields to combine theory with industry practices, aiming to help all parties …

Persistent link: https://www.econbiz.de/10014017380

Optimal bundling : marketing strategies for improving economic performance ; with 48 tables

Fürderer, Ralph (ed.); Herrmann, Andreas (contributor); … - 1999

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...