Die vorliegende Dissertation vergleicht die Motive und Werte für den Kauf von Biolebensmitteln in Deutschland und Mexiko. Die durchgeführte internationale Literaturrecherche gibt ausreichend Hinweise darauf, dass in entwickelten Staaten sowie Entwicklungsländern die Beweggründe und...

Building on the motivation-ability (MA) theoretical framework, we develop a motivation-trust-vulnerability (MTV) framework to explain behavioral decision making in situations of uncertainty and vulnerability. We apply our new framework to cross-border online shopping, which is characterized by...

The fashion industry is considered one of the most relevant industries worldwide. At the same time, however, it is repeatedly accused of irresponsible behavior toward the environment and society. For fashion brands who identify Generation Z as an attractive customer target group, the increasing...