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Social Software im Marketing : Studenten-Weblogs als Instrument des Hochschulmarketings
Liebig, Torsten - 2007 - Orig.-Ausg.
Persistent link: https://www.econbiz.de/10003417092
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Bedeutung und Bekanntheit von Universitätsmarken
Brockhoff, Klaus - In: Dienstleistungsmarken : Forum Dienstleistungsmanagement, (pp. 423-445). 2008
Persistent link: https://www.econbiz.de/10003677499
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Hochschulmarketing für Alumni : Zusammenfassung des Vortrags von Chr. Kramberg, alumni-clubs.net e.V.
Kramberg, Christian - In: Hochschulmarketing - Herausforderung und …, (pp. 42-50). 2007
Persistent link: https://www.econbiz.de/10003711206
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Customer orientation in higher education : differing customer definitions and limited customer knowledge
Silberer, Günter; Wandt, Julia - 2005
Persistent link: https://www.econbiz.de/10002928519
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Student relationship management - Grundlagen und Einsatzpotenziale
Hilbert, Andreas; Schönbrunn, Karoline - In: Wirtschaftsinformatik im Fokus der modernen …, (pp. 267-283). 2007
Persistent link: https://www.econbiz.de/10003476980
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The impact of brand strength on satisfaction, loxaltry and WOM : an empirical examination in the higher education sector
Casidy, Riza; Wymer, Walter - In: The journal of brand management : an international journal 22 (2015) 2, pp. 117-135
Persistent link: https://www.econbiz.de/10011288584
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Cross-cultural research in alumni loyalty : an empirical study among master students from German and Russian universities
Iskhakova, Lilia; Hilbert, Andreas; Joehnk, Peter - In: Journal of nonprofit & public sector marketing 33 (2021) 4, pp. 457-492
Persistent link: https://www.econbiz.de/10012650503
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Student relationship management in Germany : foundations and opportunities
Hilbert, Andreas; Schönbrunn, Karoline; Schmode, Sophie - In: Management revue : socio-economic studies 18 (2007) 2, pp. 204-219
The objective of the article is to introduce to the topic of Student Relationship Management (SRM) in Germany. The concept has been derived from the idea of a Customer Relationship Management (CRM), which has already been successfully implemented in many enterprises. Its objective is to canvass...
Persistent link: https://www.econbiz.de/10009778137