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Deutschland
Consumer behaviour
10
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German
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Blümelhuber, Christian
4
Brunk, Katja H.
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Giesler, Markus
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Güldenberg, Hans G.
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Hartmann, Benjamin Julien
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Grundsatzfragen und Herausforderungen des Dienstleistungsmarketing
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Schriftenreihe Schwerpunkt Marketing
1
Wo lauern Gefahren für die Marke? : [Markendialog Februar 2006]
1
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ECONIS (ZBW)
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Rechte als zentrale Wirtschaftsgüter der e-conomy : theoretische Grundlagen - konzeptionelle Ansätze - Beispiele
Blümelhuber, Christian
-
2000
Persistent link: https://www.econbiz.de/10001477861
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2
Gefahren von innen (Fallstricke in der Markenführung)
Blümelhuber, Christian
;
Güldenberg, Hans G.
- In:
Wo lauern Gefahren für die Marke? : [Markendialog …
,
(pp. 13-35)
.
2006
Persistent link: https://www.econbiz.de/10003849363
Saved in:
3
Betriebsformendynamik im Bankbereich
Blümelhuber, Christian
- In:
Grundsatzfragen und Herausforderungen des …
,
(pp. 297-316)
.
1996
Persistent link: https://www.econbiz.de/10001295760
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4
After Sales Service : Geschäftsbeziehungen profitabel gestalten
Pepels, Werner
(
ed.
);
Blümelhuber, Christian
(
contributor
)
-
2007
-
2., erw. Aufl.
Persistent link: https://www.econbiz.de/10003438732
Saved in:
5
Creating a consumable past : how memory making shapes marketization
Brunk, Katja H.
;
Giesler, Markus
;
Hartmann, Benjamin Julien
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
6
,
pp. 1325-1342
Persistent link: https://www.econbiz.de/10011844200
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