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Leeflang, Peter S. H.
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Reuyl, Jan C.
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Leeflang, Peter
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Drechsler, Wenzel
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Natter, Martin
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European journal of operational research : EJOR
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Journal of marketing
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
7
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Improving marketing's contribution to new product development
Drechsler, Wenzel
;
Natter, Martin
;
Leeflang, Peter
- In:
The journal of product innovation management : an …
30
(
2013
)
2
,
pp. 298-315
Persistent link: https://www.econbiz.de/10009723177
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2
Estimating the parameters of market share models at different levels of aggregation with examples from the West German cigarette market
Leeflang, Peter
- In:
European journal of operational research : EJOR
23
(
1986
)
1
,
pp. 14-24
Persistent link: https://www.econbiz.de/10001010421
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3
Advertising and industry sales : an empirical study of the German cigarette industry
Leeflang, Peter S. H.
;
Reuyl, Jan C.
-
1980
Persistent link: https://www.econbiz.de/10002235924
Saved in:
4
Bimonthly and monthly data
Leeflang, Peter S. H.
;
Reuyl, Jan C.
-
1981
Persistent link: https://www.econbiz.de/10002235958
Saved in:
5
Advertising and industry sales : an empirical study of the West German cigarette market
Leeflang, Peter S. H.
;
Reuijl, Jan C.
- In:
Journal of marketing
49
(
1985
)
4
,
pp. 92-98
Persistent link: https://www.econbiz.de/10002235970
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6
Estimating the parameters of market share models at different levels of aggregation with examples from the German cigarette industry
Leeflang, Peter S. H.
;
Reuyl, Jan C.
-
1981
Persistent link: https://www.econbiz.de/10002236036
Saved in:
7
Further study and comments on the prediction power of market share attraction models
Leeflang, Peter S. H.
;
Reuyl, Jan C.
-
1982
Persistent link: https://www.econbiz.de/10002236063
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