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For small high-tech firms international orientation is regarded as crucial for growth and long-term survival. Even newly founded technology based firms (NTBFs) are often internationally active shortly after their inception ("born globals"). However, in order to create jobs and have a sustainable...
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), Gründungsmanagement (z. B. Lean Startups), Produktentwicklung (z. B. Digitales Prototyping) und Marketing (z. B. Dynamic Pricing) wurden …
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Basics of investigation -- Conceptualization of market-driving behavior in emerging firms -- Measurement of market-driving behavior in emerging firms -- Empirical study of market-driving behavior in emerging technology firms -- Discussion -- Summary
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