User generated branding (UGB) as a field of study -- Theoretical basis for the development of a UGB reference framework -- Specification of UGB -- Development of the explanatory UGB model -- Empiric model validation and hypothesis testing -- Summary, critical consideration and outlook

Survey-based consumer confidence indicators are mostly reported with adelay and are a result of time consuming and expensive consumer surveys.In this study, to measure the current consumer confidence in Germany, wedevelop an approach, in which we compute the consumer sentiment...

Our data from 1600 German Internet users reveals three major social media-induced trends in German society. First, for social media, “infancy” is over! In 2012, social media became mainstream and are now heavily used by all strata of the German population. No matter what age, educational...