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Consumer Insight : emotionspsychologie Fundierung und praktische Anleitung zur Kommunikationsentwicklung
Föll, Kerstin - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003408673
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Consumer Insight : Emotionspsychologische Fundierung und praktische Anleitung zur Kommunikationsentwicklung
Föll, Kerstin - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013515466
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Selected contributions to market-based management
Sarstedt, Marko - 2008
Persistent link: https://www.econbiz.de/10003743726
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The effects of source likeability and need for cognition on advertising effectiveness under explicit persuasion
Reinhard, Marc-André; Messner, Matthias - In: Journal of consumer behaviour : an international … 8 (2009) 4, pp. 179-191
Persistent link: https://www.econbiz.de/10003875838
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Kundenzufriedenheit : Verfahren zur Messung der Indifferenzzone
Bartikowski, Boris - 2002
Persistent link: https://www.econbiz.de/10001656652
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Werbewirkungsforschung: Banner und Button oder Anzeige und Spot oder alles zusammen?
Dürr, Karin (contributor); Rasztar, Matthias (contributor) - In: Planung & Analyse : Zeitschrift für Marktforschung und … 28 (2001) 3, pp. 16-51
Persistent link: https://www.econbiz.de/10001608540
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How consumer heterogeneity muddles the international advertising debate
Koslow, Scott; Costley, Carolyn - In: International journal of advertising : the quarterly … 29 (2010) 2, pp. 221-244
Persistent link: https://www.econbiz.de/10003978091
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A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and C...
Diehl, Sandra; Terlutter, Ralf; Chan, Kara; Mueller, Barbara - In: Cutting edge international research, (pp. 297-312). 2010
Persistent link: https://www.econbiz.de/10003985205
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Pharmaceutical Advertising as a Source of Consumer Self-Empowerment : Evidence from Four Countries
Koinig, Isabell - 2016 - 1st ed. 2016
Advertising’s Contribution to Consumer Self-Empowerment Target Groups Researchers and students in the fields of marketing, media …
Persistent link: https://www.econbiz.de/10014019336