, whether online job boards provide possibilities to further differentiate an employer brand from competitors’. This article … how brand differentiation can be undertaken on online job boards and how it can be measured. Therefore the model can be … features have on the perception of an employer brand. The example of Siemens AG illustrates that even for a DAX-Group potential …

approaches, a new holistic perspective on the brand phenomenon emerges. From this basis we derive starting points to developing a … concept of socio-culturally integrated brand management. Such a concept explicitly considers the social and cultural …