Consequences of competition between national brands and private labels : empirical results from different German outlet formats
Year of publication: |
2009
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Authors: | Olbrich, Rainer ; Grewe, Gundula |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 37.2009, 11, p. 933-951
|
Subject: | Deutschland | Germany | Wettbewerb | Competition | Handelsmarke | Store brand | Markenartikel | Brand | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
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