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Social commerce advertising avoidance and shopping cart abandonment : a fs/QCA analysis of German consumers
Khan, Asad; Sajad Rezaei; Naser Valaei - In: Journal of retailing and consumer services 67 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013364454
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Marketing in Online-Communities : virtuelle Welten und soziale Netzwerke
Brudler, Benjamin - 2010
Persistent link: https://www.econbiz.de/10009130023
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How does culture impact customer evaluation in online complaining? : evidence from Germany and India
Sengupta, Sanchayan - In: Journal of global information management : an official … 28 (2020) 2, pp. 131-159
Persistent link: https://www.econbiz.de/10012304208
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German millennials' decision-making styles and their intention to participate in online group buying
Klein, Andreas; Sharma, Varinder M. - In: Journal of internet commerce 17 (2018) 4, pp. 383-417
Persistent link: https://www.econbiz.de/10011987506
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Shopping environments 3.0 : die Customer Journey im Zeitalter mobiler, digitaler und sozialer Mediennutzung
Mahrdt, Niklas (ed.) - Media Economics Institut / Köln - 2014
Persistent link: https://www.econbiz.de/10014008553
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Brand communities als neue Markenwelten : wie Unternehmen Markennetzwerke initiieren, fördern und nutzen
Baumgartner, Ekkehart - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003400540
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Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis
Bauer, Hans H. (ed.); Rösger, Jürgen (contributor);  … - 2013
Persistent link: https://www.econbiz.de/10009700367
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Social - Local - Mobile : The Future of Location-based Services
Heinemann, Gerrit - 2015
In the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the ‘SoLoMo synergies’ that arise from this paradigm shift in future shopping, which also promises new and...
Persistent link: https://www.econbiz.de/10012401954