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A framework for analysis of strategy development in globalizing markets
Solberg, Carl Arthur - 2008
Persistent link: https://www.econbiz.de/10003655501
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"Fair trade" marketing : theory and practice
Prager, Charles - In: APROMA review (1995), pp. 9-15
Persistent link: https://www.econbiz.de/10001197046
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How global marketing can be more global and more marketing : a bottom-up perspective from subsistence marketplaces
Viswanathan, Madhu; Sreekumar, Arun - In: Journal of global marketing 34 (2021) 4, pp. 282-291
Persistent link: https://www.econbiz.de/10012650604
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What are bottom of the pyramid markets and why do they matter?
Mason, Katy; Chakrabarti, Ronika; Singh, Ramendra - In: Marketing theory 13 (2013) 3, pp. 401-404
Persistent link: https://www.econbiz.de/10009790625
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Guidelines for developing international marketing strategies
Wind, Yoram; Douglas, Susan P.; Perlmutter, Howard V. - 2008
Persistent link: https://www.econbiz.de/10003655509
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The strategy pyramid : strategic marketing analysis for developing countries
Andaleeb, Syed S. - In: Journal of global marketing 3 (1989) 1, pp. 7-32
Persistent link: https://www.econbiz.de/10001098390
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Multinational strategic planning for Third World markets
Dawson, Leslie M. - In: Journal of global marketing 1 (1988) 3, pp. 29-49
Persistent link: https://www.econbiz.de/10001086744
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Strategy development for manufactured exports of Third World countries to developed countries
Schooler, Robert D. - In: Journal of global marketing 1 (1987) 1, pp. 53-68
Persistent link: https://www.econbiz.de/10001090662
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Implications of the Marketing Strategy for Exporting MSEs from Developing Economies
Mori, Neema - 2011
the developed world. There are still limited empirical investigations which have been done in the developing world. The …
Persistent link: https://www.econbiz.de/10014200944
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Cultures within national cultures : international marketing within the domestic marketing environment
Tantawy, Rasha Y.; George, Babu P. - In: Economic review : journal of economics & business 14 (2016) 1, pp. 26-34
,Egypt, Singapore, and Nigeria that are dispersed geographically, diverse in cultures, yet similar in their openness to the world and … change; globalization, technology, media, mobility, and demographics. …
Persistent link: https://www.econbiz.de/10012012462