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Billig. Billiger. Banane : wie unsere Supermärkte die Welt verramschen
Zierul, Sarah - 2015
Persistent link: https://www.econbiz.de/10010480385
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Fashion effects on customer satisfaction : an analysis of Pakistani sheo industry
Saeed, Munazza; Baig, Aysha Karamat - In: International journal of social entrepreneurship and … 2 (2013) 1, pp. 52-66
Persistent link: https://www.econbiz.de/10009743842
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Fashion marketing in emerging economies : an introduction
Brooksworth, Frederica; Mogaji, Emmanuel; Bosah, Genevieve - In: Fashion Marketing in Emerging Economies Volume I : …, (pp. 3-20). 2023
Persistent link: https://www.econbiz.de/10013543042
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Brand, consumer and sustainability perspectives in fashion marketing : conclusion and research agenda
Brooksworth, Frederica; Mogaji, Emmanuel; Bosah, Genevieve - In: Fashion Marketing in Emerging Economies Volume I : …, (pp. 267-278). 2023
Persistent link: https://www.econbiz.de/10013543251
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Fashion marketing in emerging economies volume II : South American, Asian and African perspectives
Brooksworth, Frederica; Mogaji, Emmanuel; Bosah, Genevieve - In: Fashion Marketing in Emerging Economies Volume II : …, (pp. 3-16). 2023
Persistent link: https://www.econbiz.de/10013543338
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Towards sustainable fashion consumption : an exploratory study of consumer behavior in a developing country
Mohammed, Vina; Razé, Adrien - In: Journal of sustainable marketing 4 (2023) 1, pp. 90-109
Persistent link: https://www.econbiz.de/10014440820
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Brand origin and country of production congruity : evidence from the UK and China
Eng, Teck Yong; Ozdemir, Sena; Michelson, Grant - In: Journal of business research : JBR 69 (2016) 12, pp. 5703-5711
Persistent link: https://www.econbiz.de/10011597462
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Are brand benefits perceived differently in less developed economies? : a scale development and validation
Belaid, Samy; Ben Mrad, Selima; Lacoeuilhe, Jérôme; … - In: Journal of marketing analytics : JMA 5 (2017) 3/4, pp. 111-120
Persistent link: https://www.econbiz.de/10011855267
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New corporate social responsibility brand evaluation in a developing country : Uzbekistan
Ataniyazova, Zamira; Friedman, Barry; Kiran, Prabha - In: International journal of corporate social … 7 (2022) 1, pp. 1-15
aim to deliver socio-economic benefits in developing countries. We empirically tested the potential of a brand that offers … online survey. The Brand Potential Index indicators were regressed on consumers' purchase intentions to a brand with CSR … socio-economic benefits and to a brand with no CSR benefits. Regarding the brand with socio-economic benefits, consumers …
Persistent link: https://www.econbiz.de/10013331068
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Cognitive drivers of brand love and store brand loyalty : lessons for retailers in a developing country setting
Alić, Adi; Mujkic, Alisa - In: The international review of retail, distribution and … 33 (2023) 2, pp. 134-154
Persistent link: https://www.econbiz.de/10014292090