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Developing global products and marketing strategies : a construct and a research agenda
Wills, James R.; Samli, A. Coskun; Jacobs, Laurence W. - 2008
Persistent link: https://www.econbiz.de/10003655925
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"Fair trade" marketing : theory and practice
Prager, Charles - In: APROMA review (1995), pp. 9-15
Persistent link: https://www.econbiz.de/10001197046
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What are bottom of the pyramid markets and why do they matter?
Mason, Katy; Chakrabarti, Ronika; Singh, Ramendra - In: Marketing theory 13 (2013) 3, pp. 401-404
Persistent link: https://www.econbiz.de/10009790625
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A framework for analysis of strategy development in globalizing markets
Solberg, Carl Arthur - 2008
Persistent link: https://www.econbiz.de/10003655501
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Guidelines for developing international marketing strategies
Wind, Yoram; Douglas, Susan P.; Perlmutter, Howard V. - 2008
Persistent link: https://www.econbiz.de/10003655509
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The strategy pyramid : strategic marketing analysis for developing countries
Andaleeb, Syed S. - In: Journal of global marketing 3 (1989) 1, pp. 7-32
Persistent link: https://www.econbiz.de/10001098390
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Multinational strategic planning for Third World markets
Dawson, Leslie M. - In: Journal of global marketing 1 (1988) 3, pp. 29-49
Persistent link: https://www.econbiz.de/10001086744
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Strategy development for manufactured exports of Third World countries to developed countries
Schooler, Robert D. - In: Journal of global marketing 1 (1987) 1, pp. 53-68
Persistent link: https://www.econbiz.de/10001090662
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Trending topics plus future challenges and opportunities in brand management
Golob, Urša; Davies, Mark A. P.; Kernstock, Joachim; … - In: The journal of asset management 27 (2020) 2, pp. 123-129
Persistent link: https://www.econbiz.de/10012298750
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Implications of the Marketing Strategy for Exporting MSEs from Developing Economies
Mori, Neema - 2011
Purpose: This paper reviews the export literature and identifies the marketing challenges faced by exporting MSEs from … developing economies. The paper further explores ways in which MSEs can adjust their marketing strategies to circumvent the … types of marketing challenges which are faced by MSEs from developing economies. These are grouped based on four marketing …
Persistent link: https://www.econbiz.de/10014200944