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Acquiring potential blood donors in large cities : a preference-based donor segmentation study
Boenigk, Silke; Leipnitz, Sigrun - In: Journal of nonprofit & public sector marketing 28 (2016) 4, pp. 364-393
Persistent link: https://www.econbiz.de/10011627734
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Donor upgrading strategies : deepening nonprofit organizations relationships with donors
Scherhag, Christian; Boenigk, Silke; Soliman, Meikel - In: Perspektiven des Dienstleistungsmanagements : aus Sicht …, (pp. 593-613). 2020
Persistent link: https://www.econbiz.de/10012224652
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Effects of donor priority strategy on relationship fundraising outcomes
Boenigk, Silke; Scherhag, Christian - In: Nonprofit management & leadership 24 (2013/14) 3, pp. 307-336
Persistent link: https://www.econbiz.de/10010354076
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Nonprofit donor relationship management : an evaluation of blood donor relationship marketing strategies
Sundermann, Larissa M. - 2020
Persistent link: https://www.econbiz.de/10012310817