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Customer and employee co-creation of radical service innovations

Melton, Horace; Hartline, Michael D. - In: The journal of services marketing 29 (2015) 2, pp. 112-123

Persistent link: https://www.econbiz.de/10011343388

Productization of knowledge-intensive services : enabling knowledge sharing and cross-unit collaboration

Valtakoski, Aku; Järvi, Katriina - In: Journal of service management 27 (2016) 3, pp. 360-390

Persistent link: https://www.econbiz.de/10011583579

Exploring the "black box" of customer co-creation processes

Trischler, Jakob; Pervan, Simon J.; Scott, Donald Robert - In: The journal of services marketing 31 (2017) 3, pp. 265-280

Persistent link: https://www.econbiz.de/10011741253

Do trademarks diminish the substitutability of products in innovative knowledge-intensive services?

Crass, Dirk; Schwiebacher, Franz - 2013

Trademarks are often supposed to reduce substitutability and imitability of product innovations. Using German CIS data for 2010, we provide empirical evidence that trademarking firms assess easy product substitutability as less characteristic for their competitive environment. This is...

Persistent link: https://www.econbiz.de/10009787415