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~subject:"Dienstleistungsbetrieb"
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Dienstleistungsbetrieb
Relationship marketing
36
Services marketing
32
Marketing theory
27
Beziehungsmarketing
26
Dienstleistungsmarketing
24
Marketing
24
Value creation
20
Marketingtheorie
19
Betriebliche Wertschöpfung
18
Dienstleistung
17
Marketing management
17
Lieferantenmanagement
16
Marketingmanagement
16
Supplier relationship management
16
Dienstleistungsgewerbe
15
Absatz
13
Services
11
Dienstleistungssektor
10
Service-dominant logic
10
Service logic
9
Service-Dominant Logic
9
Customer integration
8
Kundenintegration
8
Service quality
8
Consumer behaviour
7
Customer value
7
Konsumentenverhalten
7
Kundenwert
7
Management
7
Service management
7
Dienstleistungsqualität
6
Service industry
6
Theorie
6
Theory
6
Beziehungsmanagement
5
Communication
5
Dienstleistungsmanagement
5
Kundenmanagement
5
Schweden
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Book / Working Paper
5
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Lehrbuch
2
Textbook
2
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English
5
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Grönroos, Christian
5
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ECONIS (ZBW)
3
USB Cologne (EcoSocSci)
2
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1
Service management and marketing : customer management in service competition
Grönroos, Christian
-
2006
-
3. ed.
Persistent link: https://www.econbiz.de/10003365020
Saved in:
2
Service management and marketing : a customer relationship management approach
Grönroos, Christian
-
2000
-
2. ed
Persistent link: https://www.econbiz.de/10001468264
Saved in:
3
Service management and marketing : a customer relationship management approach
Grönroos, Christian
-
2. ed.
Persistent link: https://www.econbiz.de/10004594745
Saved in:
4
Service management and marketing : managing the service profit logic
Grönroos, Christian
-
2015
-
Fourth edition
Persistent link: https://www.econbiz.de/10013546911
Saved in:
5
Service management and marketing : customer management in service competition
Grönroos, Christian
-
2007
-
3. ed.
Persistent link: https://www.econbiz.de/10004877761
Saved in:
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