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~subject:"Dienstleistungsmanagement"
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Dienstleistungsmanagement
Relationship marketing
16
Beziehungsmarketing
15
Consumer behaviour
14
Konsumentenverhalten
13
Finnland
9
Services
9
Brand management
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Dienstleistung
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Customer value
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Finland
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Kundenwert
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Lieferantenmanagement
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Markenführung
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Product quality
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Produktqualität
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Schweden
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Supplier relationship management
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Theorie
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Theory
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Brand image
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Musik
5
Verbraucher
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Brand avoidance
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Customer-dominant logic
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Ethical concerns
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Image heritage
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Marketing management
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Marketingmanagement
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Service innovation
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Sweden
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Business network
3
Corporate branding
3
Customer ecosystem
3
Customers
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Dienstleistungssektor
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Entscheidung
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Führungskräfte
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English
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Heinonen, Kristina
3
Strandvik, Tore
3
Edvardsson, Bo
1
Mickelsson, Karl-Jacob
1
Sundström, Erik
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European management journal
1
Journal of service management
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The Routledge handbook of service research insights and ideas
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ECONIS (ZBW)
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A customer-dominant logic of service
Heinonen, Kristina
;
Strandvik, Tore
;
Mickelsson, Karl-Jacob
- In:
Journal of service management
21
(
2010
)
4
,
pp. 531-548
Persistent link: https://www.econbiz.de/10008656284
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2
Customer-dominant service logic
Heinonen, Kristina
;
Strandvik, Tore
- In:
The Routledge handbook of service research insights and …
,
(pp. 69-89)
.
2020
Persistent link: https://www.econbiz.de/10012238611
Saved in:
3
Reflections on customers' primary role in markets
Heinonen, Kristina
;
Strandvik, Tore
- In:
European management journal
36
(
2018
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10011817035
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