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Growing the service brand
Huang, Ming-Hui; Dev, Chekitan S. - In: International journal of research in marketing : IJRM ; … 37 (2020) 2, pp. 281-300
Persistent link: https://www.econbiz.de/10012288666
Cover Image
Growing the service brand
Huang, Ming-Hui; Dev, Chekitan S. - In: International journal of research in marketing : IJRM ; … 37 (2020) 2, pp. 281-300
Persistent link: https://www.econbiz.de/10012288668
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Return on service amenities
Hamilton, Rebecca W.; Rust, Roland T.; Wedel, Michel; … - In: Journal of marketing research : JMR 54 (2017) 1, pp. 96-110
Persistent link: https://www.econbiz.de/10011650436