Electronic commerce in B2C area is developing rapidly in Europe in last decade and it became respective proportion in retail revenue generation in all EU countries. More than a half of population in EU are online shoppers. Books are important product category. On the other hand, consumer...

With widespread use of smartphones, many people use smartphone online shopping applications to enjoy online purchasing. However, Japanese young people's behavior and perceptions with regard to smartphone online shopping applications are unclear. To reveal these perceptions and priorities, this...