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How stable are consumers' constructed preferences? : the moderating role of choice set context and evaluation mode
Yoon, Song-oh - 2005
Persistent link: https://www.econbiz.de/10003953853
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Biases in forecasting future product utility : two essays
Zhao, Shenghui - 2005
Persistent link: https://www.econbiz.de/10003953858
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The nature of learning about customers in a customer service setting : a study of frontline contact persons
Wägar, Karolina - 2007
Persistent link: https://www.econbiz.de/10003598810
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Durch guten Service zum Autoverkauf : Servicequalität von Werkstätten als Entscheidungskriterium für den Wiederkauf von Automobilen
Partl, Mario - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003527965
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The effects of self-awareness on consumer attributions and satisfaction
Stuart, Jennifer Ames - 2003
Persistent link: https://www.econbiz.de/10003564891
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Resisting theory-undermining information : effects on theory confidence and theory-based inference making
Teifel, Dobrina Gueorguieva - 2004
Persistent link: https://www.econbiz.de/10003566849
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Kompatibilität unterschiedlicher Geschäftsmodelle aus Kundensicht : eine Analyse am Beispiel der Luftverkehrsbranche
Graf, Luca - 2007
Persistent link: https://www.econbiz.de/10003555242
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Estimation of willingness-to-pay : theory, measurement, application
Breidert, Christoph - 2006 - 1. Aufl.
Klappentext: With the Price Estimation scene (PE scene) Christoph Breidert introduces a new method to estimate willingness-to-pay. It works as an additional interview scene appended to conjoint analysis and offers the respondents a dynamically generated sequence of product choices with assigned...
Persistent link: https://www.econbiz.de/10003301735
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Historische Analyse der Entwicklung eines Marktforschungsinstituts und dessen Kooperationen am Beispiel der GfK-Gruppe
Fuchs, Daniela - 2010
Persistent link: https://www.econbiz.de/10003982981