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This case examines the importance of customer service in the modern economy. In order to do so, it presents the findings from a case study on Avant Healthcare. In-depth interviews were conducted with two executives from the firm and then the interviews were systemically analyzed. The results...
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Vom Service zur Service-Marke -- Die Bedeutung von Bezugsgruppen, Kunden-Fans und Customer Lifetime Value -- Was ist Service-Innovation? -- Die zehn Regeln des Service-Design -- Reklamationsbehandlung, gewusst wie -- Emotionales Marketing -- Team-Marketing.
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