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~subject:"Dienstleistungsqualität"
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Dienstleistungsqualität
Innovation management
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innovation
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Malhotra, Arvind
2
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Zeithaml, Valarie A.
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MSI reports : working paper series
1
The journal of services marketing
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ECONIS (ZBW)
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Exploring switching behavior of US mobile service customers
Malhotra, Arvind
;
Malhotra, Claudia Kubowicz
- In:
The journal of services marketing
27
(
2013
)
1
,
pp. 13-24
Persistent link: https://www.econbiz.de/10009723108
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E-S-Qual : a multiple-item scale for assessing electronic service quality ; Report No. 04-112
Parasuraman, A.
;
Zeithaml, Valarie A.
;
Malhotra, Arvind
- In:
MSI reports : working paper series
(
2004
)
3
,
pp. 3-25
Persistent link: https://www.econbiz.de/10002566757
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